A Typical Scenario:
You’ve got a product or a service that you wish to promote but you’ve not been actively ‘list building’ and have not focused on email blasts to your customers. You’ve been relying on existing customers, print and online advertising to promote your business. You’ve noticed a remarkable decrease in conversions using Pay-Per-Click advertising but rising costs to find those all important key-words.
In this tough economy, I’ve had clients approach me and tell me heart-wrenching stories. I’m sure it’s world-wide but I am talking the good ole U S of A.
I am also talking about clients that were cash rich in 2007, either via their self-employed business or they were employed full-time and had part-time internet driven businesses that they dabbled in, hoping to become the next garage to Inc. success.
So you wish to have a flash site, great! However, for a small businesss costs are a key factor and getting noticed on the search engines imperative to keep costs down – ie. organic over paid listing.
Definition of “Landing” Page or “Squeeze” Page is a page intended to identify the beginning of the user experience resulting from a defined marketing effort. What is the purpose of a Landing page? Well we agree with Seth Godin’s list below:
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Wordtracker is the darling of the SEO/SEM industry, a tool that all serious search marketing firms use to identify keywords for use in pay-per-click advertising campaigns or to help optimize websites for “organic” web placement.
