Digital strategy is setting a direction, sequencing resources and making covenants

Digital is more than a set of technologies you buy. It is the abilities those technologies create.

Digital is the application of information and technology to raise human performance.

Human performance is the essence of digital transformation. Human performance creates the type of value that leads to revenue.

Digital technologies offer more than additional rounds of automation. Realizing what more looks like, however, involves reducing the idea of strategy to its essence.

Strategy is setting a direction, sequencing resources and making covenants.