Customer intelligence (CI) is the process of gathering and analyzing information regarding customers, their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.

Customer Intelligence

Page Speed Customer Experience (CX) engagement requires deeper Customer Intelligence (CI) insights Artificial Intelligence (AI) and Machine Learning (ML) is here. Currently, most business marketing campaigns are running on broad rules and limited data sets. They presently struggle when it comes to analysis of deeper insights as shown below:

Template Segmentation and Propensity is not dynamic, deep and continuous. SEGMENT Re-marketing is not in sync when customer stops buying or behavior changes. REMARKET Arbitrary business rules on Customer segments and personas. RULES Companies spend more on customer acquisition, but neglect retention marketing. RETAIN

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