THE CONSCIENTIOUS CREATOR OF REMARKABLE
Branding is the quintessential element to making your business stand apart from your competitors.
As much as typography, logo types and graphics are elements we focus on as being a very important visual aid, it’s far more than just creating a lovable logo.
It’s about storytelling, with the caveat of a “buy now” or “call us” button at the end of the story.
The key areas we focus on when Branding for success;
- Brand Promise
A definitive brand promise is one that connects your purpose, your positioning, your strategy, your people and your customer experience. It enables you to deliver your brand in a way that connects persuasively with your customers to individualize your brand.
- Brand Persona
A brand persona is a collection of personality traits, attitudes and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brand persona can be a person, character, mascot or idea.
“The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics,” according to usability.gov.
- Brand Perception
Brand perception is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand.
Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception.
- Brand Expectation
In its simplest definition, it is the expectation that a customer has upon hearing your company name or seeing your logo. And expectations are, most often, formed by experiences.
As a brand, every single interaction you have with your customers is a branding message.
- Brand Elements
The brand name, logo, slogan, jingle, packaging and brand style guide are all examples of brand elements.
Note; You are the leader of your brand and company, the ultimate advice provided by Browserweb as Brand Creators and Marketing Consultants will be signed off by you, your executive team or those in authority to make the final decision.
We are here to provide a valuable, insightful and creative agency partnership. This requires collaboration and teamwork from all parties during this process.