What’s Trending in SEO – Search Engine Optimization Tips

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WHAT'S TRENDING IN SEO

GOOGLE PLUS LOCAL, GOOGLE SEARCH + MAPS

As a local “bricks + mortar” location, staking a claim to your business on Google is essential.  Soaring mobile search emphasizes the importance of your business being listed on Google Plus Local, Maps and customizing your search appearance.

Browserweb will ensure your business brand has a complete the full description of products, services, images, videos and social reviews.

STRUCTURED DATA + MARKUP

Structured data is the industry approved method of tagging the data in your web pages so that search engines can easily understand.

These data elements can be anything from pricing and availability to breadcrumbs and video.

So what exactly does structured data look like in search engine listings?

Structured data is the “extra” information that you see next to a website and meta description.

This will not only provide your business name, but also additional information such as hours, product pricing and stars to indicate positive reviews.

Browserweb will manage and implement structured data and SEO for your online brand.

MOBILE OPTIMIZATION

Mobile search has reached the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets rather than the traditional medium of desktop and laptop search.

VOICE SEARCH (SIRI + NOW + CORTANA)

Due to the rise in mobile search, voice search and direct answers are also growing strongly, meaning content marketing and SEO should go together to make your site a source of authoritative information.

This combines with the increasing integration of apps to search results.

PAGE SPEED OPTIMIZATION

Browserweb will ensure your website is super fast and optimized for page load times.

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2017-12-25T22:51:56+00:00