
PRE-PLANNING


Pre-planning is critical to correctly identifying and targeting your users and presenting a website design and content based on the data and metrics collected. Simply put, it focuses on user-centered design practices.
In practices. In our opinion, for it to be a success, we require focus group style client participation, eg., work group(s) and council members providing input, data, information and feedback for the duration of the project. This can be achieved with our project management system, conferencing and more.
OPTION I
Pre-Plan: We audit and review your data (historical), create personas, review the customer experience and engagement, review your business competitors and perform a complete internal audit and forensic review – all bound in a digital report.
OPTION II
Alternatively, we open the Pantone color swatch, choose a preferred theme layout, add font selection and pop in the content in this fresh website design as per agreement / discussion with you, the client.
In this scenario, the ultimate choice is instant “Savings” as you’ve no pre-plan budget expense. However, you lose more leads and new business as it’s a design, not a plan.


Select and Invite a Planning Council / Digital Management Team
Setup Project Management System (Basecamp)
Schedule Meeting(s) / Web Conference(s) Write a Statement of Work
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.




Business Model Review
Staff Interviews
Budget + Forecasts (Goals)



Then use this when re-evaluating the businesses unique value proposition based your company’s activities and customer relationship.
Analyze your current website(s).
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.
Write scenarios.
Set tasks, goals and key timelines.





Providing an interactive, visual and content relevant website which strikes a chord with your visitors is the ultimate desire. With meticulous planning, we will have identified and targeted the visitors most likely to purchase what you are selling.
With our data and bench-marking we can reveal each persona’s unique needs and frustrations.

