SWOT
ANALYSIS
SWOT - Strengths, Weaknesses, Opportunities and Threats. This analysis is required in a detailed pre-planning strategy. COMPILE KEY DATA ANALYZE THE TRAFFIC TO YOUR WEBSITE ON MOBILE / DESKTOP There's a serious consideration in today's ever-mobile marketplace. Identifying the customer journey is ever more complex as they use multiple devices. WHAT DEVICE(S) ?
THE PLAN

Planning.

Pre-planning is critical to correctly identifying and targeting your users and presenting a website design and content based on the data and metrics collected.  Simply put, it focuses on user-centered design practices.
In practices.  In our opinion, for it to be a success, we require focus group style client participation, eg., work group(s) and council members providing input, data, information and feedback for the duration of the project.  This can be achieved with our project management system, conferencing and more.

Initial Setup.

  • Develop a Plan Strategy
  • Select and Invite a Planning Council / Digital Management Team
  • Setup Project Management System (Basecamp)
  • Schedule Meeting(s) / Web Conference(s)
    Write a Statement of Work

Analysis + Data.

Analyze your current website(s).
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.
Write scenarios.
Set tasks, goals and key timelines.

Competitor Analysis.

We’ll dissect all of your competition and visualize market share by competitor, dive into each company’s strengths & weaknesses, elaborate on products/services — a comprehensive and current break down of your market by sizing up your competitors.

Pre-Planning is the Roadmap to Success

LET’S TALK PERSONAS!

DIGITAL
PLANNING

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THE INTERNAL AUDIT

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PERSONA PROFILING

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