A Creative Digital Marketing Agency in Houston Texas

SWOT
ANALYSIS

SWOT - Strengths, Weaknesses, Opportunities and Threats. This analysis is required in a detailed pre-planning strategy.

COMPILE KEY DATA

ANALYZE THE TRAFFIC TO YOUR WEBSITE ON MOBILE / DESKTOP

There's a serious consideration in today's ever-mobile marketplace. Identifying the customer journey is ever more complex as they use multiple devices.

WHAT DEVICE(S) ?

THE

PLAN

Planning.

Pre-planning is critical to correctly identifying and targeting your users and presenting a website design and content based on the data and metrics collected. Simply put, it focuses on user-centered design practices.

In practices. In our opinion, for it to be a success, we require focus group style client participation, eg., work group(s) and council members providing input, data, information and feedback for the duration of the project. This can be achieved with our project management system, conferencing and more.

Initial Setup.

Develop a Plan Strategy
Select and Invite a Planning Council / Digital Management Team
Setup Project Management System (Basecamp)
Schedule Meeting(s) / Web Conference(s)
Write a Statement of Work

Analysis + Data.

Analyze your current website(s).
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.
Write scenarios.
Set tasks, goals and key timelines.