A Creative Digital Marketing Agency in Houston Texas

SWOT
ANALYSIS

SWOT - Strengths, Weaknesses, Opportunities and Threats. This analysis is required in a detailed pre-planning strategy.

COMPILE KEY DATA

ANALYZE THE TRAFFIC TO YOUR WEBSITE ON MOBILE / DESKTOP

There's a serious consideration in today's ever-mobile marketplace. Identifying the customer journey is ever more complex as they use multiple devices.

WHAT DEVICE(S) ?

THE

AUDIT

The Digital Strategist

Mark Burke’s background as a former Auditor with PWC for companies like Royal Bank of Scotland, Volvo Trucks, Local Scottish Government, Glasgow University, Dubai Petroleum and other corporations and institutions is a key reason why Browserweb is very analytical, methodical and disposed to pre-planning.

Internal Audit Review Process.

As part of “The Internal Audit”, we will perform the following;

SWOT Analysis
Business Model Review
Staff Interviews
Budget + Forecasts (Goals)

SWOT Analysis.

Consider the strengths, weaknesses, opportunities and threats for your company and / or your competitors.

Business Model Reviews.

Gather the current overview of the business model.

Then use this when re-evaluating the businesses unique value proposition based your company’s activities and customer relationship.

Analyze your current website(s).
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.
Write scenarios.
Set tasks, goals and key timelines.

Staff/Stakeholder Interviews.

How better to learn about a business operation? Interviewing staff and stakeholders. This is critical and we’re great believers in the value of staff as pivotal to our success in implementing a sound digital strategy.