Project Details

Sustainable Race is based in San Francisco Bay Area, and claim to be climate action advocates. They wished to offer a membership system, which incentivizes a lower carbon lifestyle. They were looking for assistance with the integration of the ecommerce subscription solution as well as a redesign and new logo type.

The Core CMS and Custom Programming

WordPress with Woocommerce.  This required custom coding to achieve the desired buying and membership process.  Browserweb completed the redesign along with the necessary coding to achieve a seamless membership and estore for the client.  Other developers had been unable to provide such a service including a custom membership card which was generated dynamically upon purchasing a membership.

Disclaimer

The client self manages the website and so the live website unfortunately looks little like the original design provided by Browserweb.

Website: sustainablerace.com

The Brand Concept

Browserweb, a creative web design Agency decided to create a logo type that reflected the “athletics” part of the business.  Sustainable Race holds an annual running event in SF.  Together with this, we married the logotype with eco colors which were in keeping with the eco “green” type website.

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