INTRODUCING B2B DETAILED LEAD INFORMATION FOR GOOGLE ANALYTICS
A popular question is: How do you track who your website visitors actually are? Until now, it’s been a commercial and rather costly offer from companies like LeadFeeder and LeadEnhancer. However, you’ll be excited to review, download and test this newly released add-on for Google Analytics from FastBase. It provides full and free access to detailed information about the companies that visit your website.
The new add-on has become increasingly popular with Google Analytics users and provides thousands of new leads for businesses every hour. With the new add-on, you can quickly download the complete list of company’s visitors directly to Excel or CSV file.
In addition to providing detailed company data, the add-on also provides contact information for specific company employees including email addresses and LinkedIn profiles.
The new add-on will give more than 49 million Google Analytics users the opportunity to generate leads that specifically identify the companies that are engaging in Google Adwords campaigns or are visiting your website directly.
Data provider, Fastbase Inc., supplies all company information and contact data in real-time to the new add-on. The new add-on is free for all Google Analytics users.
In summary, if you’re looking for more analysis and contact information from B2B website visitors, this plugin is one for you. It is relevant to any business that has an interest in B2B customers. Just a note, it will have some false flags, like some of your “leads” will actually show companies that are actually the offices of your “personal” shoppers and may include your ISP and other companies that you can filter out. All in all, it’s a great set of data to help you analyze visitors and especially if you’re running paid advertising campaigns.
ANALYTICS + CRM
In my earlier posts I discussed the need for clients to think seriously about “automation” and how they document and analyze the sales process from start to end. Part of this process is taking the analytical information (which includes new lead data) into a CRM system. I know for a fact a substantial amount of my small business clients are NOT using a dedicated CRM. Now is the time to integrate this into your digital workflow, it’s an investment that you will recoup.
There are many CRM options in the marketplace and so if you need assistance feel free to #sayhello (@browserweb on twitter) or email me personally if you have any questions or comments.
Browserweb.com, a Digital Media Company