In 2006 a small micro-blogging service appeared to gain curb appeal
From developers at a hole-in-the-wall webdev event just up the road from me, namely SXSW in Austin, Texas. Now a National event sponsored by the largest corporations, back then SXSW was just a small community of geeks meeting at the weekend in Austin to share pixels and code. Known as the cool, LA-type city for students, boating on the lake followed by an evening of beers and tacos on 5th St., it was also where the tech industry congregated and with locals and imports arriving to work for companies like Dell, one of the cities largest employers at that time.
So yes, I am referencing when Twitter was born, 10 years ago, and not long before it WordPress, that blogging platform with it’s founder Matt, a native Houstonian, was now taking traction. As blogging evolved, so did the introduction of podcasting. We can attribute podcasting to making portals like SoundCloud and Spotify what they are today. Certainly it was a time where tech was evolving and social and digital were becoming key components to businesses.
In those early years the CMS market was full of startups
Like Mambo forking into Joomla CMS, Drupal, MODX was a visionary platform that would rule the world but ended up like Groupon and quite a plethera of other new and improved CMS’s that were like Toyota Prius and claimed to be dual platforms, serving as a Content Management System (CMS) and a Customer Relationship Manager (CRM). Sadly most of these ended up resulting in a lot more work than you had time, but you did it anyways to test and see which plaform made sense. LAMP and localhost were your new friends, as well as coffee induced evenings trying out these offerings. This left the bleary-eyed days for serious undertakings, e.g. business and clients.
Of all these platforms, I narrowed it down to several solutions for my clients. Joomla for standard websites, WordPress for bloggers, Boonex for Social Communities and Codeigniter MVC framework for more intricate custom CMS solutions. Magento was the preferred vendor for eCommerce business. Sugar CRM, vTiger, xTuple and OpenERP were the Enterprise selections for corporations looking for a complete, automated, database driven solution that worked well with manufacturing, and oil and gas companies.
Browserweb included Joomla as one of it’s staple offerings to SMBs between I’d say 2007-2011. It was progressive, there was a great reaction and support from developers embracing the platform and it just had a good vibe about it. Most importantly clients preferred Joomla over WordPress and Drupal as it was more simple to grasp and learn the basics of the administration panel for the non-technical person. The UX (design) and front end templating and themes early on were just light years ahead of WordPress, which still had difficulty looking anything resembling beauty..as their slogan states…Poetry is Code – certainly that is not the same for the UX and themes in the early years. Even if you look at WordPress standard theme today, it is plain and uninspiring.
That said, after a few years and around 2011, I realised that WordPress wanted pole position as the leading CMS and were aggressively pushing to take control of the web design marketplace for small business. They were feverishly and continually expanding on the code and platform, all of which was being well received at WordPress.org first (the hosted version of WP). I still used WordPress frequently even though I favored Joomla and I was aware that the digital landscape can change in a heartbeat. This movement by WordPress would impact my business process as I made a radical management decision to streamline the web design content management systems provided to enhance the client experience.
Now you have read the introduction and history of Browserweb’s CMS choices. My next newsletter will explain why I dropped Joomla in favor of WordPress for Website Design and Development and convinced my clients to switch as well. Was it the right choice?
Uniformity of the Web is happening at an alarming rate. I will explain what you need to do in the follow up post to stay current – stay tuned.
Browserweb.com, a Digital Media Company