Why should I do business with you instead of anyone else?
“We offer the nation’s most affordable health-care coverage to businesses with 10 employees or fewer.”
What can your product or service do for me that others can’t?
“We sell the only pain-relief cream that will completely eliminate carpal tunnel symptoms in seven days.”
What can you guarantee me that no one else can guarantee?
“We are the only car dealership in the tri-state area with a five-year, 50,000 mile warranty.”
To determine what truly sets them apart, businesses should look at several key areas, including the service they offer, the market they cater to, the products or services they sell, their customer experience, and their pricing, Marshal said:-
“A USP is not merely a slogan — it is your company’s DNA and reason for being,” Marshall wrote. “If you cannot summarize exactly what sets you apart in one or two sentences, you are not unique enough within your marketplace.”
In summary, you should make your business irresistable to new and existing clients by not only creating the USP but following through on it. Creating the elevator pitch is one facet, but implementation is also key to confirming it’s legitimacy to your clientele.